Sweet Beginnings: The Rise of the Crumbl Critics Club
At The University of Akron, what started as a passionate friendship over cookie cravings has transformed into a buzzing community represented by the new Crumbl Critics club. Founded in January 2025 by business data analytics seniors Tyler Shean and Hanna Pope, this club offers a delightful gathering where students can taste, review, and discuss the innovative flavors from the beloved Crumbl Cookies franchise.
Cultivating Community Through Cookies
The Crumbl Critics have quickly become a beacon of fun and community spirit on campus. Each Monday evening, club meetings turn into cream-filled gatherings where nearly 60 members come together, savoring weekly flavors such as chocolate chip, carrot cake, and even the viral Dubai chocolate flavor. “We started off very small,” notes President Shean. “With our advertising and people’s enthusiasm, we’re at the size we are now just ten months later.” This sentiment echoes a trend seen in other university Crumbl clubs, which seek to create communal experiences centered around the love of cookies.
Engaging Data Analysis with Deliciousness
Adding a unique layer to their gatherings, the Crumbl Critics also dive into data analysis after each tasting session. Club leaders compile members’ ratings into graphs and tables, providing insightful feedback on each cookie’s performance. This blend of culinary enjoyment and academic application exemplifies how student organizations can merge fun with learning, enhancing the overall collegiate experience. “We really want to establish a welcoming and engaged community,” said Shean. “This group is mainly just for a good time and to promote good spirit.”
Future Partnerships and Sweet Aspirations
Looking ahead, the Crumbl Critics are keen on partnering more closely with local Crumbl franchises. Earlier in the semester, members received branded gifts from the company itself, hinting at a promising relationship. “We want to establish a partnership that allows us to grow our engagement with Crumbl,” shared Pope. This forward-thinking approach indicates that the Crumbl Critics are not merely indulging in cookie sampling; they also have their eyes set on impactful community involvement.
A Flavorful Invitation to Join
With its emphasis on community, flavor exploration, and academic learning, the Crumbl Critics Club serves as a sweet spot for students looking to blend social interaction with delicious snacks. Anyone interested in taking part can effortlessly join via RooConnect to share in the cookie-loving fun. Shean invites everyone, stating, "We try to build a community with this group, and it’s all about enjoying Crumbl cookies!" As they roll into the week, students at UA will undoubtedly savor both the flavors and friendships formed through this extraordinary club.
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