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Transformative Experiences in Thailand
This spring, a group of students from The University of Akron (UA) embarked on an enriching study abroad program in Thailand, focusing on sustainable tourism and community entrepreneurship. Guided by Associate Professor of Marketing Sydney Chinchanachokchai, Ph.D., and Professor of Management Steven Ash, Ph.D., the cohort spent 14 days collaborating with Thai peers and local community leaders to tackle real business challenges.
Chinchanachokchai emphasizes the program's unique benefit, stating, "Students become more confident, more culturally aware and more adaptable. They learn to navigate ambiguity and reflect critically. That kind of growth can’t be replicated in a traditional classroom." Many participants voiced similar sentiments, like Jillian Baker, who reflected upon her experience, saying it was transformational and that the lessons would last a lifetime.
Hands-On Learning with Local Communities
The experience began in Nakhon Si Thammarat, where students received a warm welcome from Walailak University (WU) and kicked off the academic portion with a lecture on digital marketing. They explored sustainable business practices, including a case study of Thon Hong Community Enterprise, a local mangosteen farm. This hands-on approach connected students with entrepreneurs striving for sustainable growth.
Students also had the opportunity to engage in recreational activities. Kayaking through Krabi’s mangrove forests provided them with vital insights into low-carbon tourism. Additionally, visiting Ao Nang Princeville Villa Resort & Spa allowed students to learn about sustainability efforts within hospitality.
Broader Cultural Insights
The trip was not solely focused on academic engagement. Participants immersed themselves in Thai culture by experiencing traditional rituals, learning batik techniques, and even making coconut mochi balls. A memorable community project had students sorting recyclables on Koh Yao Yai Island, further highlighting their commitment to environmental sustainability.
As students reflected on this blend of education and culture, it's clear that events like this not only open their eyes to different perspectives but also inspire them to implement sustainable practices in their future careers. Engaging with local cultures prepares these students to make meaningful contributions back in Akron, emphasizing the interconnectedness of global communities.
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